Start with authority.
A complete visual identity for small businesses just starting. Logo, color, type, social templates, and a microsite, so you look established from your first impression.
Visual Identity and Framer website
Everything you need to launch looking established.
Color palette
Typography
Social media templates
Starting Bundle
Essential
Investment $3000
A focused 5-week sprint. Fixed scope. Fixed price.
Launching is hard enough without looking like you just started.
A new business gets one first impression. If your visuals look thrown together, people assume the work is too. That gap costs you trust before you've said a word.
Essential gives you a complete, consistent visual identity from day one. You show up looking like a business that's been doing this for years.
This is for you if:
You're a small business or solo launching something new and starting from zero.
You're tired of looking forgettable next to competitors who don't work half as hard.
You want one clear system, you know how to use.
Pre-work
Getting to know you
When you book a call for this bundle, we talk. A call to go over the details, answer any questions you have, and make sure Essential is the right fit for you.
Discovery
Week 1
Discovery Call
We get on the discovery call. You tell me what you do, who you serve, and what makes you different; then I map what you need from the website and your social presence. The brand comes from the business, so this is where it begins.
Week 1
Research
From there, the market and your competitors get studied. I look for the patterns everyone follows, so we know where to fit in and where to stand out.
Week 1
Moodboarding
The visual direction takes shape. Colors, textures, references, and tone, gathered into a board that points the way before any design starts.
Week 1
Direction Call
We open the sprint with a kick-off call. I present my findings and the moodboard, and we align on the direction the design is going to take. From here, the work runs.
Concepting
Week 2
Sketching
I form the core ideas on paper first. This is where the mark finds its shape, away from the screen.
Week 2
Ideation
The best sketches become real concepts. Logo directions, type, and color start working together as one idea.
Week 2
Creating concepts
Two concepts emerge, distinct takes on the same direction. Both get presented through mockups, so you see them working in the real world.
Week 2
Wireframing
With the visual direction set, I map out the website. Structure first, so the design has a solid frame to sit on.
Week 2
Concept Call
We look at the two concepts and choose one together. You pick the clear path forward, and the detailed work begins.
Week 3
Refining the direction
The chosen concept gets sharpened. Every curve, weight, and spacing decision earns its attention. All the brand visual assets are finalised here.
Week 3
Designing Templates
Your social media templates are built in three formats, based on the visual direction.
Week 3-4
Initial Web Design
The main page comes first, with the refined identity applied to a real page. This becomes the heart of what you approve next.
Week 4
Identity Call
We meet for the reveal. The refined identity, shown live on your main page and across your templates. From here, everything moves into final delivery.
Finalization
Week 4
Finalising Templates
The templates get polished with the approved identity, so you stay consistent across every platform from day one.
Week 4
Finalising Website Design
The rest of the website comes together on the approved direction, ready for launch.
Week 4-5
Brand Style Guide
I document the whole system. Clear rules for logo, color, type, and layout, so anyone can use the brand without guessing.
Week 5
Delivery and site launch
Final assets handed over, style guide delivered; the website is prepared to move to your domain and be handed over. We do this part together. You walk away with a complete brand you know how to run.
No Stress. No Surprises.
A Mind Behind Every Move
Every choice is deliberate. I use experience and creativity to steer your brand in the right direction, so the result is thought through. You get a designer thinking about your business, not a template filling a gap.
Real-Time Project Visibility
Track your progress on a simple dashboard. No ghosting. No black holes. Just clear communication.
One-of-a-Kind, Always Yours
Your brand identity is built from scratch, no templates, no copy-paste. Unique, memorable, and legally yours.
Assets Always Accessible
Everything delivered in one clean, organized cloud folder, ready whenever you need it, wherever you are.
Essential
Start with Authority.
Look established at the start and build your presence from day one.
Everything included:
Custom Framer Website
Let's get Essential moving.
A few quick questions to start. Tell me a little about you and your business, and I'll review it personally. Within 24 hours, you'll get an email with a link to book our intro call, a relaxed chat to see if Essential is the right fit.